US: Heineken USA replaces CEO over differing perspectives
Heineken has appointed a new president and CEO for its US arm as its current boss will step down after locking horns on how to run the company.
The Dutch brewer said today (24 September) that Don Blaustein, currently senior vice president of sales at Heineken USA, will take over from Andy Thomas as CEO of the US division from 5 October.
Heineken Americas' regional president Massimo von Wunster said: "Over 12 years with Heineken, Andy has made a valuable contribution in each of his roles. In his most recent two years with Heineken USA, his leadership of the Heineken Premium Light launch and the negotiation of the ten-year agreement with FEMSA are important milestones for the business."
Thomas added: "This decision has been difficult for me. However, it has gradually become apparent that the company and I do not share exactly the same perspectives on the business."
Blaustein added: "We have a great team, strong plans and the right strategy. When you combine this with the strength of our brand portfolio and our positive partnership with FEMSA, I believe we are well on the way to unlocking the true potential of our business."
When contacted by just-drinks today, Heineken declined to comment further on the announcement.
In April, Heineken and FEMSA confirmed that their existing three-year relationship, scheduled to expire at the end of this year, will now run until the end of 2017. Heineken will continue to be the exclusive importer, marketer and seller of the FEMSA's Dos Equis, Tecate, Tecate Light, Sol, Bohemia and Carta Blanca beer brands in the US.
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