US: Heineken updates Newcastle Brown Ale "honesty" push

By | 25 March 2013

The US arm of Heineken has extended the “100% honesty” campaign for its Newcastle Brown Ale brand in the country, with a series of TV ads comprised solely of still photos.

The push, entitled “No Bollocks 2013”, will roll out in the US throughout the year and coincides with a new 44cl can available in ten-packs nation-wide. The campaign also includes digital, out-of-home and in-bar signage, Heineken USA said late last week.

No financial details have been disclosed.

The original No Bollocks campaign launched in April last year.

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Beer & cider, Mergers & acquisitions

Companies: Heineken

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US: Heineken updates Newcastle Brown Ale "honesty" push

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