US: Heineken updates Newcastle Brown Ale "honesty" push
The US arm of Heineken has extended the “100% honesty” campaign for its Newcastle Brown Ale brand in the country, with a series of TV ads comprised solely of still photos.
The push, entitled “No Bollocks 2013”, will roll out in the US throughout the year and coincides with a new 44cl can available in ten-packs nation-wide. The campaign also includes digital, out-of-home and in-bar signage, Heineken USA said late last week.
No financial details have been disclosed.
The original No Bollocks campaign launched in April last year.
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