NETHERLANDS: Heineken unveils management re-structure plans
Heineken has announced a raft of changes to its senior management team
Heineken has announced a shake-up of its senior management structure in the wake of the Asia Pacific Breweries acquisition.
The company said today (8 February) that the changes are to ensure it maintains a “positive momentum behind its strategy and long term growth objectives”. The Asia Pacific Breweries deal is expected to fully complete by 18 February.
Among the changes announced today are:
Alexis Nasard, currently chief commerical officer, to take role of president Western Europe and chief marketing officer
Jan Derck van Karnebeek, currently regional president central and Eastern Europe, to become president Central and Eastern Europe & chief sales officer
Didier Debrosse, currently regional president Western Europe, will become MD at Heineken's Brazil unit
Stefan Orlowski promoted from Heineken UK MD to president Americas when John Nicolson retires this July
APB CEO Roland Pirmez will retain this role and combine it with that of Heineken's president Asia Pacific. He will also join Heineken's executive committee.
Analysts Nomura said today that, in light of Nasard's new role, it is “starting to see him as a potential successor as group CEO”.
The note added: "We are also not surprised by the promotion of Stefan Orlowski to head up Americas when John Nicolson retires, given his strong record.”
Last month, four APB executives quit the company in light of Heineken taking full control of the group. However, an APB spokesperson told just-drinks at the time that “this is what you typically see in any integration situation".
The UK arm of Heineken has been admonished by the country's Advertising Standards Authority for a television advert that ran earlier this year....
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