Heineken wants to educate consumers on the right way to pour its beer

Heineken wants to educate consumers on the right way to pour its beer

Heineken has launched a new advert for its Open Your World marketing campaign promoting its namesake beer brand.

Named 'The Switch', the advert premiered yesterday (30 July) on US television and can also be seen on Heineken's YouTube channel and Facebook page. Its predecessor, 'The Date', has received around 10m YouTube hits since its release in May last year, according to the Dutch brewer. 

Shot on location in Prague, 'The Switch', which can be seen below, features the track "Love Letter" by modern soul band Clairy Browne & the Bangin 'Rack Ettes.

It showcases Heineken's Star Serve push, which aims to educate consumers on how to pour the perfect glass of Heineken.