Heineken USA is set to say goodbye to its CMO

Heineken USA is set to say goodbye to its CMO

Heineken has confirmed its US division is on the hunt for a new chief marketing officer after it emerged that the current incumbent is leaving the group. 

Lesya Lysyj, who joined the Dutch brewer's US division in 2011 from Kraft Foods, is quitting to become president of Weight Watchers North America. Her last day will be 15 November, according to an internal memo from Heineken's US CEO & president, Dolf van den Brink, cited by trade publication AdAge.

"Her successor will be named in the coming months," the memo said.  

Meanwhile, the brewer is also creating a senior VP position to oversee commercial marketing, the memo said. Former Diageo executive Dirk de Vos will take the role. 

A Heineken spokesperson today (25 October) confirmed the details of the report to just-drinks. 

Expert analysis

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