UK: Heineken to stand firm on Amstel relaunch
By just-drinks.com editorial team | 17 October 2006
Heineken will look to resist any moves from retailers to cut the price of Amstel as it relaunches the brand in the UK off-trade.
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Heineken will look to resist any moves from retailers to cut the price of Amstel as it relaunches the brand in the UK off-trade.
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