UK: Heineken to stand firm on Amstel relaunch

By just-drinks.com editorial team | 17 October 2006

Heineken will look to resist any moves from retailers to cut the price of Amstel as it relaunches the brand in the UK off-trade.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Heineken will look to resist any moves from retailers to cut the price of Amstel as it relaunches the brand in the UK off-trade.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UPDATE: DENMARK: Heineken, Royal Unibrew extend Danish link-up
Heineken is heralding the move from exporting its beer to Denmark to brewing under license as an optimistic signal for sales in the country.

DENMARK: Heineken, Royal Unibrew extend Danish link-up
Heineken has extended its agreement with Royal Unibrew in Denmark to cover the brewing of its beers in the country.

UPDATE: UK: SABMiller credits South America for volume lift
SABMiller has toasted the performance of its South American business as it issued a 10% rise in full-year global volumes.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page