Heineken USA plans to turn its competitors green with envy at this year's Grammy Awards ceremony.

As part of its ongoing effort to raise awareness and funds to support music awareness programs across the country, Heineken will transform the traditional red carpet at the 46th Annual Grammy Awards into Heineken Green.

As a result of this initiative, Heineken will make a special donation - on behalf of all that walk the carpet that night - to the Grammy Foundation, a charitable organization.

The Grammy Awards ceremony takes place on 8 February.