US: Heineken to re-release Newcastle Werewolf
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Heineken's US unit is re-releasing a “limited-edition” variant of its Newcastle Brown Ale.
Newcastle Werewolf, first launched last August, will be made avaible across the US from August to October in six-packs, 12-packs in the off-trade and on draught, the company said yesterday (18 July). The 4.5% abv brew is described as a “blood red ale that starts smooth and mellow and transforms suddenly to offer a bite of bitterness that is long and lingering”.
The re-release is also being backed by a national TV ad, local sampling and point-of-sale materials, the brewer said.
In May, Heineken launched another "limited-edition" variant of the brand, Newcastle Bombshell Blonde Ale.
Earlier in the year, Heineken updated its ad campaign for the core brand.
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