NETHERLANDS: Heineken to promote new Bond film

By just-drinks.com editorial team | 14 August 2008

Heineken has signed a deal to run a worldwide promotion campaign for the new James Bond film.

The campaign, to be unveiled in October, will be Heineken's fifth successive partnership with the Bond franchise, which continues with the global launch of new film Quantum of Solace in November.

Stefan Orlowski, the Dutch brewer's group commerce director, said: "Our long association with James Bond has helped enhance the profile of the Heineken brand across the world."

He added that Bond's association with style would help Heineken to "extend the brand's leadership position within the international premium beer segment".

Heineken's campaign will feature Olga Kurylenko, who plays leading lady Camille opposite Daniel Craig in his second outing as James Bond. Promotion will include TV, print, radio, interactive and digital activities.

Financial details behind the tie-up were not disclosed.

Sectors: Beer & cider

Companies: Heineken