US: Heineken to launch new Tecate Michelada next week
By James Wilmore | 31 August 2012
Heineken is to launch a new variation on Tecate in the US next week and release another of its beer brands in bottled format.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Heineken is to launch a new variation on Tecate in the US next week and release another of its beer brands in bottled format.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Cidermakers warned over "faddy" flavour innovations - study
Cidermakers should be wary of devaluing the category's improved image with "faddy" flavour innovations, according to an industry analyst.
US: New brands, bigger distribution can boost cider appeal - study
New cider brands will help expand the category's appeal in the US but a boost in distribution is also needed, according to a study.
Sustainability in Beer - Part I: Looking Beyond the Brewery
Environmental sustainability remains one of the most active areas for the global drinks industry. This year, just-drinks returns to the subject with four separate management briefings, one per sector. Here's the first part of the briefing on the beer sector, in which Ben Cooper steps outside the brewery.
Market research related to this article
Heineken in Beer - World
Heineken is the third largest brewer in the world, its Heineken brand has wide global recognition, and is the world’s leading premium lager brand. In 2010 the company’s performance was significantly boosted by its acquisition of the second largest Me...
Heineken Brewery (Russia) Company Watch 2010
The Heineken Brewery (Russia) Company Watch report contains a detailed analysis of the company’s activities in the Russian beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment ...
Brasseries Heineken Company Watch 2010
The Brasseries Heineken Company Watch report contains a detailed analysis of the company’s activities in the French beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and mod...
