AFRICA: Heineken talks up Ethiopia as brewery deals close
Heineken completes Harar, Bedele brewery buys
Heineken has highlighted the potential of Ethiopia's beer market after completing the acquisition of two breweries in the country.
Heineken said today (11 August) that it has completed the buyouts of Bedele and Harar breweries from Ethiopia's Government. It has paid US$85m and $78m respectively for the plants.
The move puts Ethiopia at the heart of Heineken's growth plans in Africa, a region which the brewer sees as a crucial emerging market for the group. "In addition to a fast growing population and a developing beer market," Heineken said, "the country's political stability and improving economy, make Ethiopia a promising, long-term growth market for Heineken in Africa."
Consumption of beer and non-alcoholic malt drinks is just 4 litres per capita among Ethiopia's 85m-strong population, the Netherlands-based brewer said. Nearby Tanzania, Uganda and Kenya have per capita beer consumption of seven, nine and ten litres respectively.
Bedele and Harar have a combined market share of 18% in volume terms, with brands such as Bedele, Harar, Hakim Stout and Harar Sofi. However, Castel Group's Brasseries & Glacieres Internationales (BGI) already accounts for one in two beers sold in Ethiopia. Last month, BGI was reported to have formed a joint-venture with Raya Brewery in the country.
The second part of January's management briefing sees Spiros Malandrakis and Zsuzsa Szilagyi, alcoholics drinks analysts at Euromonitor International, turn their attention to beer and cider. What doe...
I can't help but feel slightly bemused by the furore surrounding a report that Anheuser-Busch InBev paid a communications agency to change details on a Wikipedia page for one of its brands....
Heineken has appointed Ivan Gutierrez as sales director for the 'heartland' region of its US beer business....
Heineken has appointed Brian Fried as VP of sales for the Western division of its US business....
United Breweries has announced that it will merge Scottish & Newcastle India Ltd into itself....
- Comment - 'Craft' and the Danger of 'Romance Copy'
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Diageo's Labels Give Industry Something to Digest
- Pernod takes positives from China Cognac bounce
- Sustainability: What Craft Teaches Multi-Nationals
- Craft is an 'abused' term - Pernod Ricard exec
- SPI Group 'disappointed' over Stolichnaya ruling
- Anheuser-Busch InBev lines up new chairman
- Kraft Foods agrees Heinz merger
- Chilli targets beer with Rekorderlig Dry Apple
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- Champagne: Less Than Bubbly
- Beer Market Insights Africa 2014