RUSSIA: Heineken takes first steps into Russian market
The Dutch brewing giant Heineken, has taken its first steps into the Russian market by agreeing to acquire Russian brewery Bravo International for as much as US$400m. The final sale price is conditional on Bravo meeting volume and price targets in the next 12 months. The company said the acquisition is a first step "towards achieving a broad market position in Russia." Heineken has had export operations in Russia since the early 1980s.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Focus - SABMiller's Q1 Performance by Region
- just The Preview - Anheuser-Busch InBev's H1 & Q2
- NPD: Alcohol Beverage “Mash-Ups” Fuel Innovation
- Diageo silent over Shuijingfang writedown report
- Sales, profits fall at Moet Hennessy in H1
- Britvic promotes GB marketing head to global post
- Molson Coors CEO to retire
- Diageo's Captain Morgan Facebook ad banned