COMMENT: Heineken takes brand control in South Africa

By Arnold Kirkby | 20 March 2003

A premium beer war between SABMiller and Heineken is on the cards in South Africa as both beer giants import their top brands into the country. This follows the termination of a licensing agreement between the two companies of Heineken's flagship brand.

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A premium beer war between SABMiller and Heineken is on the cards in South Africa as both beer giants import their top brands into the country. This follows the termination of a licensing agreement between the two companies of Heineken's flagship brand.

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