US: Heineken switches US Strongbow distribution in-house

By James Wilmore | 15 August 2012

Heineken is moving US distribution of Strongbrow in-house as it aims to "accelerate" the brand's growth and capitalise on the country's fast-growing cider market.

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Heineken is moving US distribution of Strongbrow in-house as it aims to "accelerate" the brand's growth and capitalise on the country's fast-growing cider market.

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