NETHERLANDS: Heineken streamlines home unit
Heineken has set to out to simplify the organisational structure of its domestic unit in the Netherlands.
The brewing giant has decided to implement a similar management structure to that used in markets including France, Italy and Spain where a single management team controls each subsidiary. Heineken Netherlands' present CEO, Philip de Ridder, will head the company with a senior management team of four executives.
"We will create the structure to achieve more efficiencies, to become more transparent and to get simpler," a Heineken Netherlands told just-drinks today (21 June). He added that the proposals would have "no impact" on jobs.
The Dutch beer market has declined in the last 12 months but Heineken saw sales of its hallmark brand inch up 0.7% in 2005.
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