NETHERLANDS: Heineken "streamlines" global bottle packaging
Click through to see the updated Heineken bottle
Heineken has lined up the global launch of an updated bottle design for its namesake lager brand.
The Netherlands-based firm said late last week that the bottle, which will be available in five different volume sizes, has been introduced in all of its markets to "streamline the visual identity" of Heineken. The new bottle, replacing the 'XLN (extra long neck)' and Heineken 'shortneck' packaging, is introduced in two versions: embossed and standard.
The revamped packaging will be available in Western Europe at the beginning of next year and across the rest of the world by 2012.
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