BRAZIL: Heineken silent on Grupo Petropolis bid
Heineken quiet on Petropolis bid report
Heineken has declined to comment on a report that it is seeking to acquire Brazil's third largest brewer, Grupo Petropolis.
Heineken has submitted a bid for Petropolis, according to Reuters, which itself cited local newspaper reports in Brazil. When contacted by just-drinks today (20 February), a Heineken spokesperson said that the group does not comment on rumour or speculation.
Based in the Brazilian city of the same name, Petropolis is the third largest brewer in Brazil by volume, behind Schincariol and Anheuser-Busch InBev's AmBev. Following Kirin's acquisition of Schincariol last year, Petropolis represents the nation's largest independent player.
Heineken has been seeking to build a stronger foothold in Brazil since its acquisition of FEMSA Cerveza in 2010. It is focusing on the premium segment and, last week, the brewer cited Brazil as being a key driver of Heineken brand growth in 2011.
There will be a lot of relieved beers being downed in Amsterdam tonight. And, while the folk at Heineken will be keen to hedge their bar spend, they'll still want to celebrate today's news....
- Focus - Edrington's FY Performance by Brand
- Pernod relies on Indian whiskey to crack Africa
- Hail Marie Brizard: But, For How Long?
- 5 reasons why Constellation's Meiomi buy works
- NPD: The Clear Soft Drink Trend is Back
- Comment - Diageo CFO to North America? Do the Math
- Diageo CFO Mahlan to head up N America
- Diageo sells "non-core" Gleneagles
- Diageo lining up Gleneagles sale - report
- Pernod Ricard allays Havana Club shortage fears
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Edrington Group in Spirits (World)
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- The IWSR Company Profile 2014 – Remy Cointreau
- Global Tequila insights - market forecasts, product innovation and consumer trends research