BRAZIL: Heineken silent on Grupo Petropolis bid
Heineken quiet on Petropolis bid report
Heineken has declined to comment on a report that it is seeking to acquire Brazil's third largest brewer, Grupo Petropolis.
Heineken has submitted a bid for Petropolis, according to Reuters, which itself cited local newspaper reports in Brazil. When contacted by just-drinks today (20 February), a Heineken spokesperson said that the group does not comment on rumour or speculation.
Based in the Brazilian city of the same name, Petropolis is the third largest brewer in Brazil by volume, behind Schincariol and Anheuser-Busch InBev's AmBev. Following Kirin's acquisition of Schincariol last year, Petropolis represents the nation's largest independent player.
Heineken has been seeking to build a stronger foothold in Brazil since its acquisition of FEMSA Cerveza in 2010. It is focusing on the premium segment and, last week, the brewer cited Brazil as being a key driver of Heineken brand growth in 2011.
There will be a lot of relieved beers being downed in Amsterdam tonight. And, while the folk at Heineken will be keen to hedge their bar spend, they'll still want to celebrate today's news....
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