RUSSIA: Heineken set to wield axe on brand stable
By just-drinks.com editorial team | 20 April 2006
Heineken has said it will know by the end of June which of its Russian brands it will keep after reviewing its portfolio in the wake of a slew of acquisitions in the country last year.
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Heineken has said it will know by the end of June which of its Russian brands it will keep after reviewing its portfolio in the wake of a slew of acquisitions in the country last year.

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