ROMANIA: Heineken sees H1 Romanian sales soar
Heineken's Romanian unit has reported a strong rise in sales for the first half of this year, following the expansion of its portfolio in the country.
The unit said today (20 September), that gross turnover in the six-month period leapt by36% on the corresponding period a year earlier, reaching EUR120.2m (US$167.82m). In volume terms, sales were up by 20% at 2.3m hectolitres. The difference between value and volume growth was due to the bulk of sales in the period coming from Heineken's mainstream offerings, the company said.
Sales of the company's flagship mainstream brands rose by 40% in volume terms, as the unit saw its market share rise slightly by 0.6% to 26.5%.
Looking forward, the unit is investing EUR40m this year in expanding annual production capacity to 6m hectolitres from the current 5.2m hectolitres.
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