BELARUS: Heineken secures EUR5m loan for brewery
Heineken is to promote local barley growing
Heineken has received a EUR5m (US$6.7m) loan for its brewery in Belarus to promote improved barley yields from local farmers.
The loan, from the European Bank for Reconstruction and Development (EBRD), will also fund water and energy efficency upgrades, the bank said on Wednesday (23 January). The funding consists of a EUR4m seven-year loan and a revolving EUR1m loan available for three years, EBRD said.
FCJSC Heineken Breweries is based in Bobruisk and wholly-owned by Heineken. Its produces brands including local labels Bobrov and Rechitskoe and licensed beer under the brands Zlaty Bazant and Doctor Diesel.
Earlier this week, Efes International Breweries said it has secured a $43m loan from EBRD.
The UK arm of Heineken has been admonished by the country's Advertising Standards Authority for a television advert that ran earlier this year....
- Will US consolidation leave craft alcohol exposed?
- Brown-Forman's march on premium whisk(e)y -Comment
- Are consumers getting tired of consuming?
- Should Boston Beer Co put up the For Sale sign?
- Where does AB InBev see the future of beer?
- Brown-Forman to buy BenRiach Distillery Co
- AB InBev snaps up Italy's Birra del Borgo
- Smirnoff Ice Electric flavours - NPD
- US craft beer to hit saturation soon - Koch
- Bacardi rolls out new global Martini ad - video
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Emerging Drinks Industry Trends