BELARUS: Heineken secures EUR5m loan for brewery
Heineken is to promote local barley growing
Heineken has received a EUR5m (US$6.7m) loan for its brewery in Belarus to promote improved barley yields from local farmers.
The loan, from the European Bank for Reconstruction and Development (EBRD), will also fund water and energy efficency upgrades, the bank said on Wednesday (23 January). The funding consists of a EUR4m seven-year loan and a revolving EUR1m loan available for three years, EBRD said.
FCJSC Heineken Breweries is based in Bobruisk and wholly-owned by Heineken. Its produces brands including local labels Bobrov and Rechitskoe and licensed beer under the brands Zlaty Bazant and Doctor Diesel.
Earlier this week, Efes International Breweries said it has secured a $43m loan from EBRD.
The UK arm of Heineken has been admonished by the country's Advertising Standards Authority for a television advert that ran earlier this year....
- Comment - Diageo Spins the Guinness Wheel... Again
- Diageo's Labels Give Industry Something to Digest
- Who should Stock Spirits Acquire?
- Comment - 'Craft' and the Danger of 'Romance Copy'
- just the Answer: Funkin's CEO, Andrew King
- Diageo lines up UK innovations push
- Craft is an 'abused' term - Pernod Ricard exec
- Pernod Ricard queries nutritional label use
- Diageo's Guinness Golden Ale
- Edrington names European Travel Retail head