UK: Heineken secures deal with Welsh Rugby Union
By James Wilmore | 21 March 2012
Heineken has been confirmed as the official lager and cider partner to the Welsh Rugby Union, taking effect from June.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Heineken has been confirmed as the official lager and cider partner to the Welsh Rugby Union, taking effect from June.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
SINGAPORE: ThaiBev to launch US$7.2bn cash offer for Fraser & Neave
ThaiBev, along with its partner TCC Assets, has confirmed it will make a cash offer of around SGD9bn (US$7.2bn) for Singapore conglomerate Fraser & Neave (F&N).
EXCLUSIVE - RUSSIA: Africa, LatAm not for us - Carlsberg CEO
The head of Carlsberg has said the group is not looking to raise its geographical profile by moving into Africa or Latin America.
SINGAPORE: Heineken could seek property partner for Fraser & Neave counter bid - analyst
Heineken would be "too stretched " to make a counter bid for Fraser & Neave alone and could seek a partner with property interests, according to an analyst.
Market research related to this article
Heineken Espana SA Company Watch 2010
The Heineken Espana SA Company Watch report contains a detailed analysis of the company’s activities in the Spanish beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and mod...
Heineken Czech Company Watch 2010
The Heineken Czech Company Watch report contains a detailed analysis of the company’s activities in the Czech Republic beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and ...
Heineken Brewery (Russia) Company Watch 2010
The Heineken Brewery (Russia) Company Watch report contains a detailed analysis of the company’s activities in the Russian beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment ...












