SWITZ: Heineken says nein to Keineken
Heineken has succeeded in halting the distribution of a beer called Keineken in Switzerland.
The brewer confirmed to just-drinks today (3 September) that it has filed a complaint in the Swiss canton of Obwalden against the beer, claiming it was "an infringement" of the Heineken brand.
"Based on this," a spokesperson said, "the local judge accepted the claim and decided to have the police confiscate the beer with the Keineken label."
On the Keineken website, the 'beer shop' page now reads: "Our beer bottles and glasses have been seized by Heineken on the basis of a super-provisional order."
Last week, Heineken posted a 20% rise in net profits for the first half of 2009, despite a dip in like-for-like beer sales for the period.
Heineken surprised many observers with the timing and swiftness of its deal to acquire FEMSA Cerveza, announced this week. Here's what analysts and other media have been saying about the deal....
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