Heineken rules out more craft beer buys
Heineken has said it has no plans to buy more craft brewers after acquiring a 50% stake in Lagunitas Brewing Co.
Roland den Elzen, president of Heineken USA, said the Dutch brewer wants to focus on Lagunitas, describing the deal between the two companies as "a real partnership". "We think we just have to make that a big success first," den Elzen said.
In October, Heineken completed its acquisition of a 50% stake in Californian brewer Lagunitas Brewing Co, its first move in the craft beer segment. The company has said it wants to ramp up volumes in the US and explore export opportunities in Europe.
Den Elzen was speaking at a Heineken seminar in New York yesterday alongside the company's regional president for the Americas, Marc Busain, who said Lagunitas will not cannibalise Heineken's existing premium beer brands.
"It's a completely different taste proposition," Busain said. "So I do believe that it's pretty complementary."
Heineken Group is a global alcoholic drinks player present in more than 70 countries around the world....
Heineken Slovensko, part of the Heineken NV group, was one of the largest producers of beer and cider in Slovakia in 2015....
Heineken Hungária aims to strengthen its position as the leading producer of premium lager in Hungary and supply the local market with both high quality beer and cider products....
Heineken México is the second largest beer company in Mexico, after Grupo Modelo....
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