US: Heineken reveals US Open activities
Heineken has sponsored the US Open for 21 years
Heineken has revealed details of its sponsorship activities during the impending US Open in New York.
The Dutch brewer said today (24 August) it will have a strong branding presence at the New York tennis tournament, including the opening of the new Heineken Red Star Cafe, and a revamped Heineken Light Lounge for guests. It will also host "numerous contests and fan giveaways".
The brewer has sponsored the event for the past 21 years.
“To celebrate over 20 years of US Open sponsorship, we're excited to give tennis fans an opportunity to enhance their experience on-site at the brand new Heineken Red Star Cafe and revamped Heineken Light Lounge on-site," said Heineken USA brand director Pattie Falch.
The US Open starts on Monday (27 August) and ends on 9 September.
In June, Heineken announced a three-year deal to sponsor golf's Irish Open.
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