Dutch brewer Heineken has announced that it has extended its sponsorship of Europe's top club rugby tournament until 2013.

The deal, signed with tournament organiser body ERC, means the annual event will continue to be known as the Heineken Cup until at least the end of the 2012/13 season.

Heineken has sponsored the tournament since its inception in 1995.

"The Heineken Cup has achieved positive growth, awareness and prestige each year since its foundation in November 1995," said Didier Debrosse, president of Heineken in Western Europe, today (3 December).  

Financial details of the extended sponsorship detail have not been released.