Heineken UK has said that Foster's will again sponsor the Edinburgh Comedy Awards this year.

Heineken is using comedy to promote Foster's lager and the deal comes following a successful sponsorship of the same awards in 2010.

The shortlist for the 2011 Awards, which form part of the the Edinburgh Festival Fringe programme, will be announced on 24 August. The winners will be announced on 27 August. Foster's will sponsor major comedy venues at the Edinburgh Festival.

In the last year, Heineken has sanctioned its Foster's team to commission a series of internet sketch shows, as well as sponsor the 2010 British Comedy Awards.

At the weekend, Heineken announced the launch of Foster's Gold lager in the UK.