US: Heineken recruits Colbert to drive central region sales

By Olly Wehring | 23 December 2011

The US arm of Heineken has finally confirmed a replacement sales VP for its central region.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The US arm of Heineken has finally confirmed a replacement sales VP for its central region.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:

EUROPE: Carlsberg sees Euro 2012 sales soar, with a week still to go
Carlsberg's beer sales at stadiums hosting the European Football Championships have already topped that from the entire last tournament, with consumption up 49% per spectator.

UK: New WSTA chief executive takes up role
The Wine and Spirirt Trade Association's new chief executive, Miles Beale, has officially started in the role this week.

Market research related to this article

Premium beer in emerging markets – forecasts to 2016
This report looks at the moves introduced by the big four brewers to up production and increase sales of their 'premium' beer brands in emerging markets, and how they have distinguished premium from their mainstream brands. As the BRIC nations, plus ...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page