UK: Heineken recruits Cantona for UK Kronenbourg 1664 ad
By James Wilmore | 30 January 2013
Heineken is set to launch a new "multi-million pound" TV campaign in the UK for Carlsberg's Kronenbourg 1664, featuring former footballer Eric Cantona.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Heineken is set to launch a new "multi-million pound" TV campaign in the UK for Carlsberg's Kronenbourg 1664, featuring former footballer Eric Cantona.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just For Subscribers - The week in drinks
Here are the ten most viewed, subscriber-only items on just-drinks this week:
NETHERLANDS: Heineken set to replace HR chief
Heineken's head HR officer is leaving after four years with the company citing family reasons.
UKRAINE: Carlsberg warns of possible brewery closure over tax plans - report
Carlsberg has claimed that it will be forced to close one of its Ukraine breweries if a three-fold duty hike on beer goes through, according to reports.
Market research related to this article
Heineken N.V. - SWOT, Strategy and Corporate Finance Report
Heineken N.V. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corpo...
Heineken USA Inc.: Consumer Packaged Goods Company Profile and SWOT Report
Canadean's "Heineken USA Inc.: Consumer Packaged Goods Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, Key E...
Heineken in Beer - World
Heineken is the third largest brewer in the world, its Heineken brand has wide global recognition, and is the world’s leading premium lager brand. In 2010 the company’s performance was significantly boosted by its acquisition of the second largest Me...
