US: Heineken readies BeerTender for US - report
Heineken has lined up the launch of its BeerTender home draught beer system in the US.
The system, which was the subject of a legal wrangle between Heineken and InBev in 2005, will be available in California from March before rolling out nationwide in April. San Francisco-based Williams-Sonoma Inc. will offer the BeerTender from later this quarter, Erica Messing, an associate brand manager at Heineken USA was reported as saying earlier this week.
The device, produced by Krups, looks like a black keg with an LCD indicating temperature and beer level. The suggested retail price in the US will be US$400, Messing told reporters.
Speaking to just-drinks today (9 January), a spokesperson for Heineken confirmed the launch.
In 2005, Heineken sued InBev and Dutch electrical company Philips, claiming the two companies had infringed electrical property rights with their PerfectDraft dispenser. The suit was dismissed in December 2005, with Heineken appealing the decision a month later. The two brewers subsequently settled the matter out of court, although terms of the agreement were not disclosed.
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