UK: Heineken rapped over Kronenbourg 1664 advert
By Chris Mercer | 31 August 2011
An advert for Kronenbourg 1664 issue by Heineken in the UK has been labelled misleading by the country's advertising watchdog.
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An advert for Kronenbourg 1664 issue by Heineken in the UK has been labelled misleading by the country's advertising watchdog.

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