FRANCE: Heineken puts faith in premium brands to beat beer decline - report

By Andy Morton | 3 July 2012

Heineken is betting on higher-margin brands in France as premium beers get set to overtake mainstream labels, the head of Heineken France has reportedly said.

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Heineken is betting on higher-margin brands in France as premium beers get set to overtake mainstream labels, the head of Heineken France has reportedly said.

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