NETHERLANDS: Heineken puts faith in innovation, namesake brand - report

By just-drinks.com editorial team | 27 January 2011

Heineken is investing more resources in its namesake beer brand and wants to benefit more greatly from innovations as it seeks to offset the group's exposure to sluggish beer markets, according to a report.

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Heineken is investing more resources in its namesake beer brand and wants to benefit more greatly from innovations as it seeks to offset the group's exposure to sluggish beer markets, according to a report.

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