GLOBAL: Heineken prepares 'Continental Shift' rugby push
By just-drinks.com editorial team | 13 June 2007
Heineken is readying its advertising campaign centring on this year's rugby World Cup.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Heineken is readying its advertising campaign centring on this year's rugby World Cup.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Trade union denies taking Carlsberg stance on S&N
Danish reports yesterday (6 December) have suggested that the head of the UK's largest trade union for brewery workers has sided with Carlsberg and Heineken in their attempts to acquire Scottish & Newcastle, a claim just-drinks understands the union has strenuously denied.
UK: S&N has "bone to pick" with Carlsberg
The head of Scottish & Newcastle has been quoted this week as saying he has a "bone to pick" with its joint venture partner, Carlsberg.
SERBIA: Heineken wins Rodic Brewery race
Heineken has won the race to acquire Serbian brewer Rodic.
