MYANMAR: Heineken plans US$60m brewery with JV deal
The brewery is expected open next year
Heineken is to build a US$60m brewery in Myanmar as part of a new joint-venture in the country.
The 1m-hectolitre-a-year plant, near capital Yangon, is expected to open at the end of next year, the Dutch brewer said today (13 May). It will create 400 jobs and brew “leading brands, including Heineken”, Heineken said.
The brewery is part of a new JV Heineken announced today with Myanmar group Alliance Brewery Company. The deal, which brings Heineken back to Myanmar after a 17-year absence, will see Heineken subsidiary Asia Pacific Breweries take on 57% of the new venture, called APB Alliance Brewery Company.
“This is a truly exciting business opportunity that expands further our exposure to high growth markets,” Heineken CEO Jean-François van Boxmeer said.
Beverage firms have targeted the Myanmar market in the past year as governments loosen sanctions in the wake of political reform. In February, Carlsberg signed a JV with Myanmar Golden Star, and last year The Coca-Cola Co and Pepsico announced returns to the country.
Heineken, the world’s third largest brewer and leading cider producer, continued its aggressive acquisitive expansion in 2012 with the purchase of Asia Pacific Breweries. This profile considers the ex...
Heineken is making efforts to improve its business in the key US market and support sluggish consumption through product innovation, including Indio in June 2012 and Amstel Wheat and Tecate Michelada ...
Heineken do Brasil Comercial’s strategic direction became more aggressive in 2012. The company invested in new product launches and marketing and advertising campaigns to attract the attention of cons...
This is the first in a new series of short reports from just-drinks. These profiles will bring together all of just-drinks' coverage of a major development involving some of the leading players in the...
- just On Call - Pernod shifts Scotch focus in China
- Focus - Pernod's YTD Performance by Region
- Why Didn't Diageo Act Sooner on Mallya?
- Heineken seeks "clarity" in Indonesia
- Diet Coke "a work in progress" in US - Coca-Cola
- Pernod Ricard unveils new Absolut bottle
- Beam Suntory to strip down regional units
- Diageo's United Spirits calls on Mallya to quit
- CFO of Diageo's United Spirits stands down
- Pernod Ricard sees YTD recover as sales increase
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- ALDI 2015: Radically transforming Anglo Saxon grocery markets