RUSSIA: Heineken planning Russian expansion - reports
By just-drinks.com editorial team | 1 March 2002
Dutch brewery Heineken NV plans to increase its share of the Russian beer market to 4 percent by 2005, the Russian press quoted a senior company official as saying Thursday. The recent purchase of St Petersburg brewey Bravo is apparently only the first step in expanding the Dutch company's business in Russia.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Dutch brewery Heineken NV plans to increase its share of the Russian beer market to 4 percent by 2005, the Russian press quoted a senior company official as saying Thursday. The recent purchase of St Petersburg brewey Bravo is apparently only the first step in expanding the Dutch company's business in Russia.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
COMMENT: Heineken chilling rumours
Dutch brewer Heineken is rumored to have released a self-chilling beer can.
HOLLAND: ING raises Heineken targets
ING has raised its target for Heineken's share price after analysing the brewer's options to save costs.
HOLLAND: New Heineken CEO to steer same path
Heineken's CEO-in-waiting has no plan to radically alter the brewer's strategy, he said in an interview today.
