FRANCE: Heineken-owned France Boissons reorganises
By Stuart Todd | 5 January 2011
Heineken's French distribution subsidiary, France Boissons, has announced the re-organisation of its executive committee into two distinct departments - category management and commercial - with the creation of four posts.
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Heineken's French distribution subsidiary, France Boissons, has announced the re-organisation of its executive committee into two distinct departments - category management and commercial - with the creation of four posts.

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