Heineken re-jigs French operation

Heineken re-jigs French operation

Heineken’s French distribution subsidiary, France Boissons, has announced the re-organisation of its executive committee into two distinct departments - category management and commercial - with the creation of four posts.

The changes follow the appointment in June last year of Marc Roubaud as France Boissons’ president. Roubaud previously headed Heineken's business in Belgium.

Nour Lala has been named director of category management, which combines trade marketing, studies and purchasing. He was previously with supermarket group Casino’s subsidiary, Monoprix, and, prior to that, Leclerc.

The other three posts have been filled by existing France Boissons employees, with Olivier Rey appointed commercial director, Gilles Babikian as key accounts director and Anne-Sophie Flochel promoted to head of communciation. France Boissons employs almost 3,000 staff.