In anticipation of the completion of its acquisition of Austrian drinks group, BBAG, the Dutch brewing combine, Heineken, has appointed Karl Bueche, who is currently CEO of BBAG, as CEO of the newly created force, Brau Union AG.

Brau Union AG will include all the operations of BBAG and all Heineken's central European operations.

Heineken also announced other key executive appointments at Brau Union. Wolfgang Berger-Vogel, currently chief financial officer of BBAG, will be the new company's chief financial officer, while Stefan Orlowski, currently vice president at Heineken's Polish subsidiary, Zywiec, has been appointed chief operating officer.