Heineken has launched a three-year sustainability campaign in Spain to improve its environmental and sustainability credentials in the country.

As part of the push, which forms a branch of the group's global 'Brewing a Better Future' sustainability plan, the Netherlands-based brewer will go so far as to link workers' annual bonuses to the fulfilment of certain targets, a company spokesman told just-drinks last week.

The plan will affect most of Heineken's 2,000 Spanish workers, who will be charged with improving energy efficiency in production and distribution activities, saving water and cutting factories and offices' CO2 footprint. There will also be initiatives to cut garbage and residue levels, while there will also be marketing campaigns to foster beer-bottle recycling and more eco-friendly packaging across Spain.

“If you are a factory worker tasked with reducing water consumption by 20%, energy by 20% and residues by 3%, you could get 100% of the part of your bonus linked to the sustainability objectives," the spokesperson said. "What's different now is that people's variable pay is no longer linked just to financial objectives."