Heineken started work on the brewery last year

Heineken started work on the brewery last year

Heineken's Africa head has confirmed to just-drinks that the company's latest Ethiopian brewery will start producing beer from the middle of next month.

Siep Hiemstra, Heineken president for Africa & the Middle East, said in an interview the plant “should be operational from 15 July,”. He called the facility, construction of which started a year ago, a “huge achievement”, but added “we need the volume, it's really time”.

The plant, near Addis Ababa, is Heineken's third brewery in the country after the state-owned Bedele and Harar plants it acquired in 2011. Capacity will outstrip the other two breweries at 1.5m hectolitres a year. It is expected to brew brand Heineken, Harar and Bedele beers.

To read the full interview with Hiemstra, click here.

Expert analysis

Africa Beer Market Insights 2013

Africa Beer Market Insights 2013

This report provides an overview of the African beer market, the key players and the drivers behind the growth in the region...read more