US: Heineken launches TV ad for new bottle design
By James Wilmore | 8 March 2013
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Heineken is giving a big push to the newly-designed bottle for its flagship lager |
Heineken is promoting a newly-designed bottled for its flagship beer through a TV ad campaign in the US.
The 'Deja Vu' spot, which went live on the company's YouTube and Facebook pages today (8 March) and can be viewed below, features the 'Star Bottle' design. Heineken began rolling out the new bottles in the US this month.
The packaging re-design is the first for the brand in 66 years.
The ad will appear on TV in the US from Monday (11 March).
The TV campaign is part of wider initiative for the brand called "Arrive Big". The wider campaign will feature "out-of-home and retail elements", Heineken said, with further details to be released this month.
Total spend on the campaign was not disclosed.
Sectors: Beer & cider, Marketing – advertising & promotions
Companies: Heineken
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US: Heineken launches TV ad for new bottle design
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