Click through to see the poster for the latest Strongbow campaign

Click through to see the poster for the latest Strongbow campaign

View 1 related image

Heineken is set to launch a new poster campaign for Strongbow cider in the UK.

The campaign, announced today (3 July), is a part of a wider multi-million pound initiative by Heineken, which included the launch of a TV ad in April

The latest push starts on Monday with the unveiling of billboards across 48 locations across the country, and a further 48 on the London Underground. The poster features the tagline 'Earn It', which was used earlier this year alongside the TV campaign.

The billboard campaign aims to raise awareness of the brand in the premium 18- to 34-year-old male category, Heineken said.