FRANCE: Heineken launches portable draught keg
Heineken N.V. is to introduce a new portable draught beer system, the 4.75 litre Heineken DraughtKeg. Heineken launched this innovation in France today and in the USA in May 2005, with further market introductions to follow.
During a media presentation in Paris, Thony Ruys, chairman of the executive board of Heineken N.V. said: "As announced at our 2004 full year results presentation, we are investing an additional €100m annually in marketing and packaging innovation during 2005. Following on from our BeerTender, the first home draught beer system launched in 2004, we are delighted to announce DraughtKeg, another innovation break-through draught beer system. This is part of our strategy to further improve volumes and sales mix addressing the changing consumer dynamics and will strengthen our leadership position in the premium segment of the beer markets."
The Heineken DraughtKeg is an integrated pressurized and disposable system with mini tap components in a lightweight steel keg. After being pre-chilled at 5 degrees Celsius, consumers simply need to click on the easy-to-install tap tube and the keg is ready to draft beer.
The complete system weighs 5.5 kilograms and contains 4.75 litres of beer. The beer stays fresh 21 days after opening the keg and the beer is dispensed under CO2 pressure, right down to the last glass. On average, 20 glasses can be dispensed.
Dutch brewer Heineken is rumored to have released a self-chilling beer can....
ING has raised its target for Heineken's share price after analysing the brewer's options to save costs....
Heineken's CEO-in-waiting has no plan to radically alter the brewer's strategy, he said in an interview today....
Heineken has restructured its top management, in a move that includes the retirement of current CEO and chairman Thony Ruys from October this year....
Heineken said yesterday that its Austrian subsidiary Brau Union AG has signed an agreement for the divestment of its Real Estate Division. This division comprises all non-business related real estate ...
Heineken has acquired a 40% stake in a Chinese brewery....
Heineken Espana is looking to invest heavily in a new plant in southern Spain....
Grupo Empresarial Bavaria is not looking to sell up, its president has confirmed....
- A-B InBev and its SABMiller divestments - Focus
- Paddy Irish whiskey - The Facts
- SABMiller in Cent'l & E Europe - What is for sale?
- Is the wine industry confusing its consumers?
- Where does AB InBev see the future of beer?
- Pernod Ricard to widen Our/Vodka sales reach
- Remy Cointreau names new Travel Retail exec
- Leonardo DiCaprio joins Runa drinks board
- Pernod in talks to sell Paddy whiskey to Sazerac
- US wholesalers point to Absolut decline - report
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Spirits Market in the US
- Carbonates in India