Click below to view Heinekens new advert

Click below to view Heineken's new advert

Heineken has lined up the global launch of online advert 'The Entrance' for its namesake beer brand.

The brewer, which started running the ad on Youtube and on its Facebook page late last year, said today (18 January) that the campaign will appear on television and cinema screens from the first quarter of this year. Through the campaign, Heineken will introduce its new tagline 'Open Your World' across all marketing executions.

The campaign includes 90-, 60-, 45- and 30-second-long commercials and 11 short films, viewed on YouTube and Heineken's Facebook pages, which reveal the back-stories of the characters. The ad was created by Wieden+Kennedy.

The group performing at the end of the ad are Danish alternative pop band The Asteroids Galaxy Tour.