Heineken kicks off UEFA Champions League campaign

Heineken kicks off UEFA Champions League campaign

Heineken has kicked off its new campaign for the 2011/12 UEFA Champions League football tournament.

The campaign, entitled 'Legendary Football', launches today (13 September), to coincide with the first matches in the Champions League group stages. Heineken is a headline sponsor of the Champions League, which pulls in an estimated 150m viewers per week across Europe.

'Legendary Football' centres on two short films that feature five high-profile, veteran players: Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud Van Nistelrooy. The films, available on Youtube and entitled 'Opera' and 'Pantheon', have been edited into two 30-second television adverts to be shown around the matches.

In May, Heineken extended its sponsorship of the UEFA Champions League for a further three years, to the end of the 2014/15 season.

To view clips from the Legendary Football campaign, see below.