CZECH REPUBLIC: Heineken launches beer in PET bottles

By | 28 April 2009

Heineken has launched its Zlatopramen and Starobrno beer brands in the Czech Republic in 1.5-litre in PET plastic bottles.

The first batches have already appeared in local Albert supermarkets, which are run by Dutch  retailer Ahold.

Beer in PET bottles is doing well in neighbouring Slovakia, where its market share is almost the same as for glass bottles.

However, previous attempts to copy this in the Czech Republic have proved unsuccessful.  

Heineken spokeswoman in the Czech Republic Katerina Vlcková told just-drinks today (28 April): "The difference here is that the bottle we use has been specially developed for beer and has already been successfully tested in, for instance, Slovakia, Romania and Russia."

She added that Heineken expects to sell 1m bottles by May.

Sectors: Beer & cider

Companies: Heineken

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