CZECH: Heineken Krusovice purchase clears final hurdle
Heineken has been given the all-clear to acquire Krusovice Brewery in the Czech Republic. The Holland-based brewer was yesterday (7 August) given clearance by the Czech anti-trust office UOHS to proceed with the purchase, which was initially announced in June.
Heineken has bought the brewery from Germany's Radeberger Gruppe for an undisclosed fee. The transaction is set to complete by the end of this month.
Speaking to just-drinks in June, a spokesperson for Heineken said: "It's the potential of Krusovice's brands, both domestically and abroad, that is most exciting.
"We want to build the brands in the Central and Eastern European markets," she continued. Heineken has no current plans, however, to extend the coverage for Krusovice's brands outside of the region at this time, however, the spokesperson concluded.
Founded in 1517, the Royal Brewery of Krusovice is situated around 70km west of Prague and employs 300 staff. The brewery has a portfolio in the premium segment of the market, with the main Krusovice brand and five variants, Svetle, Musketyr, Imperial, Cerne and Jubilejní.
In 2006, sales volumes were 700,000 hectolitres. Production capacity is 1m hectolitres with the possibility to expand, Heineken noted. The company accounts for around 3% domestic market share, and the purchase should improve Heineken's position in the country to number three, behind SABMiller and InBev.
Heineken currently owns Starobrno Brewery in the Czech Republic, with production facilities in Brno and Znojmo in the South Moravia region. The brewery brews Starobrno, Hostan and Zlaty Bazant brands and imports Heineken, and has a domestic market share of more than 5%.
Heineken is scheduled to issue its frst half results on 29 August.
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