SINGAPORE: Heineken highlights Asian talent in Tiger marketing campaign - video
Heineken is hoping to turn the attention of Asia's beer consumers nearer to home in a marketing push for its Tiger beer brand.
The company, which took sole control of the Singaporean beer when it bought out Fraser & Neave from the Asia Pacific Breweries JV in late-2012, said earlier this week that 'Tiger Uncage' will focus on “young Asian personalities”. The campaign will run in 25 countries across the Asia Pacific region and features film, print and digital presence.
It will be supported by refreshed logos, visuals and packaging for the brand.
“With this campaign, Tiger is running counter to traditional beer advertising themes and wants to speak to young adults in a personal way,” Heineken said.
Cyril Charzat, senior regional marketing & sales director at Heineken Asia Pacific, added: “With ‘Tiger Uncage’ we aim to make everyone take notice of the incredible talent, creativity and passion that is now coming out of Asia.”
The campaign was produced in association with Droga5 advertising agency.
Further detail on the campaign can be found here.
Beer Market in Asia to 2019: Market Guide
Synopsis Canadean’s, "Beer Market in Asia to 2019: Market Guide" provides a snapshot of the Beer consumption in Asia. The quantitative data in the report provides historic and forecast consumption dat...read more
Heineken N.V. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and...
Heineken N.V. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings ...
Heineken N.V. (HEIA) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by Global...
Synopsis Canadean's "Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contai...
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- just The Preview - Pernod Ricard's Q4 & FY
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory