UK: Heineken gets set for London Olympics

By Andy Morton | 21 June 2012

Heineken has ramped up its London 2012 marketing tie-ins as part of its first Olympic sponsorship campaign.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Heineken has ramped up its London 2012 marketing tie-ins as part of its first Olympic sponsorship campaign.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Review of the Year 2012 - Part I: Beer & Cider
With Christmas fast approaching, it's the time of year when just-drinks takes its annual look back at the past 12 months. Between now and the end of the year we'll assess how the soft drinks, spirits, wine and bottled water sectors have fared in 2012. Up first, however, is beer and cider. just-drinks' deputy editor, James Wilmore, takes us through the highs and lows for the long alcoholic beverage (LAB) category.

SINGAPORE: ThaiBev's TCC gives Fraser & Neave until 2 January over deal
ThaiBev-controlled

The just-drinks Interview - Isaac Sheps, CEO of Carlsberg's Baltika
Earlier this year, just-drinks' managing editor, Olly Wehring, travelled to Russia with Carlsberg to learn about the brewer's plans for its Baltika division in the country. The unit, which produces the namesake range of beers, is the clear market-leader, but has had to struggle of late as the legislative environment has grown more hostile to alcoholic drinks. Having assumed the leadership of Baltika late last year, Isaac Sheps talked to just-drinks about what he found when he made the move, what he's battling against today, and what he wants in the future.

Market research related to this article

Heineken in Beer - World
Heineken is the third largest brewer in the world, its Heineken brand has wide global recognition, and is the world’s leading premium lager brand. In 2010 the company’s performance was significantly boosted by its acquisition of the second largest Me...

Heineken Brewery (Russia) Company Watch 2010
The Heineken Brewery (Russia) Company Watch report contains a detailed analysis of the company’s activities in the Russian beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment ...

Brasseries Heineken Company Watch 2010
The Brasseries Heineken Company Watch report contains a detailed analysis of the company’s activities in the French beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and mod...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page