COMMENT: Heineken gains good foothold in growing Russian market

By Chris Brook-Carter | 5 February 2002

The announcement yesterday by Dutch brewer Heineken that it is to acquire Russia's fourth largest brewer Bravo International has gone down well with industry analysts, despite the high price. The continued growth of the Russian beer market is no doubt the attraction for Heineken, which paid US$400m for Bravo, which sold 2.5m hl of beer and 400,000 hl of cocktail drinks in 2001.

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The announcement yesterday by Dutch brewer Heineken that it is to acquire Russia's fourth largest brewer Bravo International has gone down well with industry analysts, despite the high price. The continued growth of the Russian beer market is no doubt the attraction for Heineken, which paid US$400m for Bravo, which sold 2.5m hl of beer and 400,000 hl of cocktail drinks in 2001.

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